Johannesburg – DJ Sbu has made a lot of sacrifices to make sure his energy drink, MoFaya, becomes a success – including going broke.
The popular radio personality and businessman says he is “broke” and swimming “deep in debt” because of the energy drink, but it’s taught him an important life lesson.
Posting a picture of himself at a beach in Mozambique Sbu wrote: “This is not a holiday selfie. We at work. I’m not poor. But I’m broke. More broke than I have been in a long time.”
“I’m deep in debt. Every last cent. Drop of blood sweat tears. Emotions. Energy. Everything has been invested in #MyStartUp. Been fired. Laughed at. Called crazy & more. Are you willing to risk it all for your dream?,” he added.
Still, Sbu is determined to make his drink a success and, judging by how hard he’s hustling, we don’t think there’s anything that can truly stand in his way!